Gibe Talkin'

Blog

UWE Bristol

Posted by Hugh Parr-Burman

In Autumn 2015 UWE Bristol partnered with digital agency Gibe (that’s us!) and creative agency Activation to help them develop a new online identity.

Read blog post »

A Premiership Website for Bristol Rugby

Posted by John Williams

Bristol Rugby may have missed out on promotion to the top flight of English Rugby by the tiniest of margins (one single point!) last season, but it hasn't stopped them building a premiership-class website with Gibe Digital.

Read blog post »

Returns and refunds: Is your policy up-to-date?

Posted by John Williams

Taking effect from October 1st 2015, a new UK Consumer Rights Act will introduce changes to provide shoppers – and the businesses who sell to them - with improved protection. Of particular note is a change concerning the return and refund of goods. As we know, hassle-free returns are a very important part of the customer experience, with shoppers unlikely to make a repeat purchase if it is difficult for them to return unwanted goods. It is worth mentioning that almost two-thirds (63%) of respondents from a comScore study in 2012 said they looked at a seller's returns policy prior to making a purchase, and 62% had returned a product bought online. It is essential to know your customers' rights as consumers so that you can provide the highest level of customer service.

Read blog post »

Bake! Parkin cake

Posted by Karl Tynan

This week I made a tasty parkin cake for the office to share. Find out how to make this northern cake!

Parkin cake

Read blog post »

New Naturalmat website, designed with comfort in mind!

Posted by John Williams

Gibe is delighted to announce that Naturalmat, a natural fibre and organic mattress retailer, has now launched its new, fully responsive website www.naturalmat.co.uk  The site is built using the latest versions of Gibe's own ASP.net ecommerce platform, GibeCommerce and CMS specialist Umbraco.

Read blog post »

The importance of product photography for ecommerce websites

Posted by John Williams

In my new role at Gibe Digital I spend many hours visiting ecommerce sites, across multiple industry sectors, and I’m amazed that I continue to find so many ecommerce sites with poor or limited product photography. For example, a premium shoe retailer’s nicely-designed website featured a beautiful handmade leather boot, on sale for £150. When I reached the product page I was astounded to be presented with a single side shot of the product. What is the toe shape? What does the back of the heel look like? What do the laces look like from above? What kind of sole does the boot have? All these important questions went unanswered, with the likely result that possible sales were lost.

Read blog post »