Taking effect from October 1st 2015, a new UK Consumer Rights Act will introduce changes to provide shoppers – and the businesses who sell to them - with improved protection. Of particular note is a change concerning the return and refund of goods. As we know, hassle-free returns are a very important part of the customer experience, with shoppers unlikely to make a repeat purchase if it is difficult for them to return unwanted goods. It is worth mentioning that almost two-thirds (63%) of respondents from a comScore study in 2012 said they looked at a seller's returns policy prior to making a purchase, and 62% had returned a product bought online. It is essential to know your customers' rights as consumers so that you can provide the highest level of customer service.
This week I made a tasty parkin cake for the office to share. Find out how to make this northern cake!
Gibe is delighted to announce that Naturalmat, a natural fibre and organic mattress retailer, has now launched its new, fully responsive website www.naturalmat.co.uk The site is built using the latest versions of Gibe's own ASP.net ecommerce platform, GibeCommerce and CMS specialist Umbraco.
In my new role at Gibe Digital I spend many hours visiting ecommerce sites, across multiple industry sectors, and I’m amazed that I continue to find so many ecommerce sites with poor or limited product photography. For example, a premium shoe retailer’s nicely-designed website featured a beautiful handmade leather boot, on sale for £150. When I reached the product page I was astounded to be presented with a single side shot of the product. What is the toe shape? What does the back of the heel look like? What do the laces look like from above? What kind of sole does the boot have? All these important questions went unanswered, with the likely result that possible sales were lost.
We are really pleased to announce that we've been appointed by specialist luxury tour operator, Simpson Travel, to re-develop its website www.simpsontravel.com.
We are constantly on the move. That means we want our websites to be responsive and available wherever we are. But we also want fast websites that don't use all our mobile data allowance at the same time...
Here are some top tips for front end developers who want to speed up their websites.
After reading the article; '10 neat innovations to make your ecommerce site more interesting’ on econsultancy the other day, I thought I’d share a case study I presented at the World Retail Expo in Paris in 2014. The case study profiled the journey I undertook while working for a clothing retailer, Quba & Co, towards creating, with Gibe, an award-winning customisation tool for the company’s ecommerce site. The post follows the decision-making process involved in using technology to create a strong ROI, functional suitability and standout customer experience.
One of our long-standing clients, The Oxford Ski Company, has this month launched its new and improved website. As the UK’s largest established luxury ski travel agent, The Oxford Ski Company enjoyed three successful years with their original Gibe-built website, before deciding to upgrade further.
After working closely with the University of the West of England (UWE), Bristol, advising on digital marketing and web development, Gibe is pleased to announce from September 2015 that the UWE will be running a new degree in Fashion Communications. This inspiring course has been developed alongside ourselves and other industry experts.
After the 2015 edition of the popular CodeGarden, I look at the conference, its future and some of the interesting Umbraco packages to take away from the event.