Who are Naturalmat?
Naturalmat have roots in Devon with their purpose-built factory and impressive showroom open to the public in Odhams Wharf, Topsham. They manufacture and sell high-quality, hand-crafted mattresses in their stores across UK and Europe as well as their hotel business in the USA.
Naturalmat underwent a redesign and redevelopment of their website in 2015 in collaboration with Gibe.
The new site is built on ecommerce platform, GibeCommerce and bespoke content management system, Umbraco. The business wanted a website that would improve conversion rate and to create a unique web presence that stood out from other competitors. The challenge was to do this by creating an engaging, all-encompassing and memorable experience that gives the brand credibility as mattress experts within their industry.
Naturalmat are a brand that believe strongly in sourcing natural materials eco-consciously for their products.
The design needed to reflect this and the hand-crafted honesty of the portfolio. The end result being an editorial-style design combining reportage photography alongside hand-drawn graphics and a muted earthy colour palette. The mobile-friendly layout works across devices ensuring there is a consistent user experience across the board.
Mattress Selector and USA website
A unique feature is the Mattress Selector, which helps customers explore options and find a product best suited to their requirements.
Naturalmat can update images and text for each option to ensure the tool stays up to date with their latest product offering.
We also went on to build the Naturalmat USA website specifically for American consumers. This allowed Naturalmat the ability to sell from a different product portfolio and tailor the content for a different target audience.