What is User Experience?
User Experience (UX) is what it says on the tin. It's about how users interact with your website and brand, how they think and feel.
It isn't just about a good layout. It's all about designing a site optimised to meet your user needs and to let them easily achieve goals. User Experience is not a concept applied just to online, your website is one touch-point within the wider context of your customers interaction with you.
Why is UX important?
User Experience is very important because without considering and meeting user needs your website will not succeed.
We approach UX with knowledge of best practice and sound scientific practice - user experience is applied psychology. Design and User Experience go hand-in-hand, but where as design is more subjective User Experience is often validated with analytical data and research. With a good UX solution in place your users will achieve their goals more easily. This directly equates to better ROI and higher conversions.
How Gibe applies UX
User Experience is threaded throughout the life cycle of all our work. At the discovery phase we gather requirements, understand business and user needs and carry out specific research and user testing tasks.
At a minimum we create well informed user-personas and interactive wireframes which we use to test your solution. These are optimised before any code gets written. All of our UX work will be informed by best-practice and research when available; either utilising studies others have done or running our own testing for you.
Our UX solutions go hand in hand with other disciplines. We design around many firsts – user first, content first, mobile first – always with the goal of creating the best possible user experience that delivers your business goals.
We collectively have years of experience in creating great user experiences.
For all our projects we pull on this experience plus as much information about who your real users are from analytics and research already carried out. For larger projects we work with you to research user-needs and test hypothesis to create the best UX. We can do everything from user-surveys and focus-groups to running test sessions either remotely or in controlled experimental conditions.
As part of our process we normally create interactive wireframes.
Not only do these show you the layout of your new site, they can be quickly updated to test they work with content as well as being interactive and therefore testable by real users to ensure they will meet requirements. All of this before any code is written ensuring your budget is spent effectively.