Strategy & Planning

Research & Discovery

We listen to our clients and their business needs as well as, most importantly their users. 

When you start your first project with us we listen to you, talk about your business, marketplace and audience so that we can offer the best advice. Through discussion we understand your objectives and set KPIs to ensure that our solution will deliver the best results for your business. We engage with your users and key stakeholders to ensure that all requirements are captured.

Digital Marketing & Communications Strategy

We are digital experts and can advise on how the channel should integrate with wider marketing and communications

We are passionate about the multi-channel experience and can will work with you to seamlessly integrate with your on and offline marketing and communications strategies.

We have plenty of experience of integrating with and building email, CRM and social media programmes. We are experts in building sites optimised for SEO and providing the most up to date analytics strategies to ensure your website, comms and campaigns perform and are easily measured.

Content Strategy

We strongly believe content is king. It sounds like a cliché but it’s true.

The best sites are designed around content that has been carefully crafted and thought about in terms of your user’s needs.
We can work with you to design a content strategy. We can support the migration of large quantities of existing content, the development of content plans and when needed get involved in the creation of your content. We know some great copywriters and content specialists and will recommend individual based on specific industry experience. We’re quite happy creating design assets, sourcing imagery and arranging bespoke photography.

Agile Project Management and Planning

Gibe has a robust project management process based on years of experience working in large digital agencies for some of the most prestigious brands in the UK.

Our approach is agile with a waterfall wrapper. The agile part offers flexibility allowing you to control your budget but vary your scope. It means your budget is allocated only to features users will need and not on features they’ll never use. The waterfall element means that some upfront agreement is made to ensure we are clear on over-arching strategy and approach as well as ensuring budget management.

We recognise that priorities will change as we learn new information and so our approach gives you flexibility over what the end website will look like.

All work is produced in two week iterative sprints with the aim that we should always have finished and usable work at the end.


Like a new car or home your website needs occasional maintenance to keep it up to date. 

We are flexible on the size and nature of our support arrangements ranging from ad-hoc requests to monthly retainers which can easily be scaled up or down depending on use. We actively encourage a continuous improvement approach. Our belief is that a website is never truly finished and regular investment pays dividends.