Analytics and Optimisation
We always take a results-based approach to prove return on investment
By continually reviewing what is happening across a number of KPI's we are able to move sites forward to provide sustained growth for clients. Our processes help us to ensure that your site is designed to increase conversion rates and sales growth.
Multivariate and A/B testing
No matter how good we are there is always room for improvement!
Before we launch your site to the world we get the site design in front of as many eyes as possible allowing feedback to inform functional and design decisions. This gives us a base site from where we can test design, layout and functional variations to optimise the site experience. We can test these variations in either A/B or Multivariate Tests.
Testing the user experience provides valuable and sometimes unexpected feedback
Testing the user experience with real users provides valuable and sometimes unexpected feedback on key user journeys and features that is crucial to performance and conversion.
By understanding where the traps are we can remove them and help make the UX as smooth and effective as possible and therefore the ultimate success of the website.
The end of the buying journey is the most critical step
The end of the buying journey is where the customer exchanges their hard earned cash for your product or service. By understanding why customers drop out we can test small changes that will compel them to enter their card details and feel confident in their purchase. In order to do this we work with analytics packages to analyse funnel drop off and abandonment rate, make huge improvements through small but effective enhancements to the journey.
Our preferred analytics package is Google Analytics
Google Analytics is free, simple to implement and provides a pretty comprehensive reporting dashboard. We are, however, happy to implement other packages if preferred.
Google Analytics also allows us to get very accurate data on improvements and provide a detailed ROI calculation.
Development of landing pages and email templates can also be achieved in order to support your digital marketing activity with analysis of effectiveness against KPIs.