The design of the website maintains a sleek, contemporary feel, showcasing The Oxford Ski Company’s stunning chalets, but it is now also fully responsive across all devices; desktop, tablet and mobile. The home page includes stunning video banners to enhance the company’s premium proposition.
There are also many changes behind the scenes, with the website being moved to Umbraco CMS’s latest version, 7. This provides the The Oxford Ski Company’s team with a fast and more responsive back-office CMS, for quicker content authoring and page loading. The new website has also been written on the same code base as its sister company, Oxford Private Travel, ensuring greater efficiency when maintaining both sites. The website now incorporates all property information, as opposed to having to retrieve the data from The Oxford Ski Company’s back-end system, making property look-ups quicker and snappier.
From a marketing viewpoint, as standard, all SEO equity has been protected and carried over to the new site, ensuring no loss of traffic. Its inspiration and blog content has been updated to be more engaging and search-engine friendly, too. The site is also seamlessly integrated with Mailchimp for newsletter sign-ups and contact requests.