All successful ecommerce websites are supported by a strong and robust IT infrastructure, providing a central warehousing, stock and order-processing system. A sound IT base helps provide greater customer understanding, better productivity and improved support for rapid internet sales growth. With this in mind, Tap Warehouse was upgraded on to the latest version of Gibe’s ecommerce platform, GibeCommerce 2.0, with the site also now integrated seamlessly into Tap Warehouse’s new ERP system Bright Pearl.
In addition to the enhancements in design and IT infrastructure, the new and improved site has also been integrated with Feefo’s review service and MailChimp’s marketing service provider, supporting Tap Warehouse’s digital marketing strategy.
Despite being less than three months old, the redeveloped Tap Warehouse website has already produced some extremely impressive performance stats. Onsite conversion has increased by 15%, transactions by 107% and revenue by 103%, compared with the same period last year. The site has also shipped out 98% more units. Mobile stats are encouraging, with sales via tablet increasing by 161% and via smartphones by 467%. With further developments planned during 2015, sales look set to continue to flood in (pardon the pun!).