In collaboration with Simpson Travel’s marketing team, we will be responsible for the re-design of the site to deliver competitive brand advantage through market-leading user experience. Utilising our ecommerce expertise, the site will be built to increase enquiries and grow online bookings, with seamless and enhanced integration with Simpson Travel’s booking engine provider.
Commenting on the appointment, Alison Scott, Commercial Director, Simpson Travel, said ‘We are delighted to have signed an agreement with Gibe Digital to develop and implement a new Simpson Travel website for early 2016. As a business we have robust digital plans for the future and Gibe are aligned with our needs and key aims. Their small and knowledgeable team has proved a great fit with our marketing team and I have every confidence that they will create a digital platform to take the business forwards and optimise our growth plans.’
Managing Director of Gibe, Peter Williams, stated “We are really pleased to have been appointed by Simpson Travel to build their new website and booking experience. Gibe has worked with a number of travel brands over the past 5 years and continues to build experience in the sector. We’re very excited to be creating the online booking journey for Simpson Travel, providing a scalable and secure platform for significant future growth.”
About our new client: Simpson Travel
Simpson Travel (Simpson Travel 020 3642 8595 www.simpsontravel.com) is a privately owned Tour Operator specialising in villas and exclusively operated boutique hotels in Greece, Turkey, Corsica and Mallorca. It features a superb selection of handpicked properties, each of which has been selected for the quality of experience it offers. Properties range from romantic, individual cottages in wonderful settings to perfect family-friendly villas; from small, boutique hotels with exceptional service to top-of-the-range luxurious villas.
The company was established in 2003, yet its heritage predates this by many years. Chairman Graham Simpson, a veteran of the travel industry, built up the highly successful Simply Travel in the 1970s with his Greek wife Yianna. From humble beginnings in a flat in Chiswick, it grew to become one of the most respected independent travel companies of its time, renowned for offering authentic rather than ‘packaged’ holiday experiences, with carefully researched programmes, exceptional product knowledge and service.