Gibe & Quba & Co. take the award for the Customise Your Own web app.
The CYO tool was a pioneering add-on to the existing Quba site which enhanced customers' shopping experience as they were able to purchase their favourite Quba products whilst adding their own personal touch. The app is a resounding success for Quba and their customers who are able to access the app on instore iPads. The Quba entry was up against innovation from the likes of John Lewis, Nicole Farhi, Crew Clothing and a similar system from Arsenal FC.
Find out more about the awards.