Armit

Background

Armit is a fine wine merchant that sells wine directly to businesses and individuals through online and offline channels. As well as being a direct route to purchase, the online store also acts as a valuable information resource for Armit’s internal account managers and sommeliers.  In early 2007 Steve took over the technical support of the www.armit.co.uk site. When Gibe was setup the support of the Armit site was transferred.

Objectives

• Ongoing: monitor and improve the performance of the site
• Adhoc updates
• Hosting upgrades and support

The solution

The Armit site is a complicated ecommerce site that is integrated into the Armit back-end system, which allows for the tracking of both online and offline orders. It also has complicated tax and duty systems necessary for completing wine sales.
Gibe provides technical support for the site ensuring that the sites CMS is available for internal staff to maintain the wines, promotions, offers and content of the site. In addition Gibe supports the technical infrastructure that the site is running on, including a 3rd party dedicated hosting platform. Gibe provides development recommendations and carries out ad hoc updates to the site.

Services

• Strategic advice
• Information architecture
• Design
• Technology: XHTML/CSS, Bespoke agency CMS, Maginus
• Hosting and technical support

Results

In 2010 Gibe implemented a series of improvements to help increase the number of products added to basket. Through simplifying the way information is laid out and enhancing the call to actions we increased the number of products added to baskets by 80%.

In 2011 we have been working on further restructures to the site. We will be launching new region, product and search pages to further enhance the usability and effectiveness of the site.