Analytics and Measurement

We always take a results based approach to prove return on investment. In order to do this we work with analytics packages to demonstrate the impact of new developments or enhancements. Our preferred analytics package is Google Analytics as it’s free, simple to implement and provides a pretty comprehensive reporting dashboard. We are however happy to implement other packages if preferred. Where possible we also implement Google Website Optimizer to prove how much better the new site or changes are to the previous version. This allows us to get very accurate data on improvements and provide a detailed ROI calculation.