Tablet optimisation, what is the best solution?

Posted by Nick Charles

For many businesses the understanding the need to mobilise their website is getting through, however a recent report from Adobe suggests that rather than mobile smartphones it is tablet devices that are where consumers are actually engaging with brands.

The report indicates that in the UK users are nearly twice as likely to browse a site via a tablet rather than their smartphone.  This is particularly true of ecommerce activities which matches with the general consensus that consumers are actively using their tablet devices at home in the evening when they make decisions about travel, utilities and large consumer purchases like white goods, technology etc.

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For the SME brand this comes as a shock as all the advice has been about mobile meaning smartphone. Unfortunately mobile sites do not render well on tablet devices, even the smaller Nexus and ipad mini don’t optimise well and so the decision comes as to whether or not to develop a tablet specific site.

Before making this decision a number of other issues need to be tackled. As there are a variety of sized devices on the market how do you manage all of them and is the content requirement the same as either desktop or smartphone?

The past educates us about the future and we can therefore assume that more devices with different resolutions will come to market and so chasing the trend is a fool’s errant. The answer is to build the whole site responsively therefore presenting a site to which every device views it in the most optimised manner. This may seem like a large cost to bear however it is an investment for the future and should mean that for the coming years your site will match with the changing devices accessing the web.

The current use of smartphones, tablets and desktops can be generally summed up as smartphone in the morning and evening as part of the commute, desktop at work, school, university and then tablet in the evening, potentially in-conjunction with other devices including T.V.

Each device fits a task so in the morning we are looking for news and social interaction, evening we are looking to shop and find information on hobbies etc. It is therefore critical that a business understands where they fit in this cycle and develop content to fit.

So if you’re an online retailer with products on the high street then you need all 3 options, niche e-tailer then desktop and tablet and a local restaurant mobile.

For more details about how your PPC is being affected by changing consumer patterns in this area, and further reasons why you need a minimum of a tablet and desktop site, read our recent blog on PPC.

About the author

Nick Charles

Nick Charles

Nick is in charge of Business Development and works pro-actively to spread the gospel of Gibe to potential customers, with 15 years of sales and marketing experience.

3 comments:

Panda said...

PTB has returned to ariugng over hosts as a translation of Sabaoth . We've been around this block a few times.: As for “Lord God of hosts”, that is a rich Scriptural title for God which would mean more to people if they were better-acquainted with the Bible. “The most urgent task is that of the biblical and liturgical formation of the people of God, both pastors and faithful.” (VQA 15) “There will always remain the need for some catechesis on the biblical and Christian meaning of certain words and expressions.” (GIRM 392): “Lord God of Sabaoth” is a Biblical title for God (used over 280 times, by my rough count); “God of power” or “God of might” are not Biblical titles for God, nor do they accurately translate the Latin, which uses a Biblical title.: We still sing “Silent Night”, right? I believe the English translation has the line “heav’nly hosts sing ‘alleluia’”. Do people really think the hymn is referring to Eucharistic hosts singing in Heaven? Do people know “Praise God From Whom All Blessings Flow”? That “common doxology” rhymes “Holy Ghost” with “heav’nly host”.: Did anyone here go to Midnight Mass for Christmas? The beautiful first reading from Isaiah 9 ends by saying that “The zeal of the LORD of hosts will do this!” What a pity if people misunderstood that title, or simply zoned out and passed it over as gibberish (pious or otherwise). Why should we be tuning out parts of Scripture on Christmas (or any other day)?Discounting the times we hear the title in the Psalms and in the Alleluia verse, a bit of investigation reveals that we hear the title used in 46 different readings throughout the year. It’s used on eight Sundays throughout the cycle, several of which are coming up in the following weeks:27th Sunday in OT (A), 1st rdg (Isa 5:1-7)28th Sunday in OT (A), 1st rdg (Isa 25:6-10)31st Sunday in OT (A), 1st rdg (Mal 1:14-2:2, 8-10)4th Sunday of Advent (B), 1st rdg (2 Sam 7:1-16)

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Panda said...

PTB has returned to ariugng over hosts as a translation of Sabaoth . We've been around this block a few times.: As for “Lord God of hosts”, that is a rich Scriptural title for God which would mean more to people if they were better-acquainted with the Bible. “The most urgent task is that of the biblical and liturgical formation of the people of God, both pastors and faithful.” (VQA 15) “There will always remain the need for some catechesis on the biblical and Christian meaning of certain words and expressions.” (GIRM 392): “Lord God of Sabaoth” is a Biblical title for God (used over 280 times, by my rough count); “God of power” or “God of might” are not Biblical titles for God, nor do they accurately translate the Latin, which uses a Biblical title.: We still sing “Silent Night”, right? I believe the English translation has the line “heav’nly hosts sing ‘alleluia’”. Do people really think the hymn is referring to Eucharistic hosts singing in Heaven? Do people know “Praise God From Whom All Blessings Flow”? That “common doxology” rhymes “Holy Ghost” with “heav’nly host”.: Did anyone here go to Midnight Mass for Christmas? The beautiful first reading from Isaiah 9 ends by saying that “The zeal of the LORD of hosts will do this!” What a pity if people misunderstood that title, or simply zoned out and passed it over as gibberish (pious or otherwise). Why should we be tuning out parts of Scripture on Christmas (or any other day)?Discounting the times we hear the title in the Psalms and in the Alleluia verse, a bit of investigation reveals that we hear the title used in 46 different readings throughout the year. It’s used on eight Sundays throughout the cycle, several of which are coming up in the following weeks:27th Sunday in OT (A), 1st rdg (Isa 5:1-7)28th Sunday in OT (A), 1st rdg (Isa 25:6-10)31st Sunday in OT (A), 1st rdg (Mal 1:14-2:2, 8-10)4th Sunday of Advent (B), 1st rdg (2 Sam 7:1-16)

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Panda said...

PTB has returned to ariugng over hosts as a translation of Sabaoth . We've been around this block a few times.: As for “Lord God of hosts”, that is a rich Scriptural title for God which would mean more to people if they were better-acquainted with the Bible. “The most urgent task is that of the biblical and liturgical formation of the people of God, both pastors and faithful.” (VQA 15) “There will always remain the need for some catechesis on the biblical and Christian meaning of certain words and expressions.” (GIRM 392): “Lord God of Sabaoth” is a Biblical title for God (used over 280 times, by my rough count); “God of power” or “God of might” are not Biblical titles for God, nor do they accurately translate the Latin, which uses a Biblical title.: We still sing “Silent Night”, right? I believe the English translation has the line “heav’nly hosts sing ‘alleluia’”. Do people really think the hymn is referring to Eucharistic hosts singing in Heaven? Do people know “Praise God From Whom All Blessings Flow”? That “common doxology” rhymes “Holy Ghost” with “heav’nly host”.: Did anyone here go to Midnight Mass for Christmas? The beautiful first reading from Isaiah 9 ends by saying that “The zeal of the LORD of hosts will do this!” What a pity if people misunderstood that title, or simply zoned out and passed it over as gibberish (pious or otherwise). Why should we be tuning out parts of Scripture on Christmas (or any other day)?Discounting the times we hear the title in the Psalms and in the Alleluia verse, a bit of investigation reveals that we hear the title used in 46 different readings throughout the year. It’s used on eight Sundays throughout the cycle, several of which are coming up in the following weeks:27th Sunday in OT (A), 1st rdg (Isa 5:1-7)28th Sunday in OT (A), 1st rdg (Isa 25:6-10)31st Sunday in OT (A), 1st rdg (Mal 1:14-2:2, 8-10)4th Sunday of Advent (B), 1st rdg (2 Sam 7:1-16)

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