Gibe launches new Rainbow Club website

Posted by Pete Williams

Gibe was appointed as digital partner for Rainbow Club; the Exeter based wedding shoe manufacturer and wholesaler in mid-2011. Following our appointment we quickly set to work on designing a new website experience for Rainbow Club. Since Rainbow Club is the leading wedding manufacturer in the UK they needed a website that reflected their core values of quality, craftsmanship and personal service.

The new site was launched in early February and offers a unique “Click and Collect” service allowing customers to order shoes directly to their local stockist for collection. The site perfectly showcases the elegant product range and allows users to quick view and filter their selections. The site has been a huge success with consumers and stockists alike.

The website is built on the Magento ecommerce platform and integrates with Rainbow Club's back office systems for stock, orders and customer management.

You can view the new site here

Rainbow Club screenshot

About the author

Pete Williams

Pete Williams

Pete is the Managing Director and co-founder of Gibe. After studying at University together in Bristol, Pete and Steve went into business together in 2009.