Creating the Gibe identity fell on the shoulders of Laura Poole a Bristol web designer...oh and she’s my girlfriend! Laura started with the logo type, below are some examples of the early ideas.
We were keen to try and bring some depth to the brand - I thought embossing was the way forward, trying to make something that was visually rich. Maybe not?
After much deliberation and testing we settled on the vector version below
The colour palette is such an important factor in how our brand comes across. We wanted colours that we’re vibrant, exciting and fun without being garish or too shouty. Below are a couple of the other options Laura put together before we chose the final scheme.
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