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12th June 2013
Posted by Nick Charles
Marketers are continually juggling channels and activities sometimes in isolation from other communications, sometimes in completely different teams that have never even met!
As a business this really isn’t a helpful way to spend the squeezed marketing budgets available today. The answer is an integrated marketing plan with a core message to promote via various channels.
24th April 2013
Posted by Nick Charles
I can hear 99 out of 100 marketers saying either nowhere or What?! Audio hasn’t really made any impact on digital marketing except when connected to video, yet music and audio is all around us and is part of every conversation we have. With so much interest and targeted effort on written communication in the form of social media, content marketing, PR, web etc we seem to have forgotten one of our main senses.
25th February 2013
Posted by Nick Charles
If you haven't already seen the latest report from ComScore on the current picture of the UK digital landscape then you can download it here.
12th February 2013
Posted by Nick Charles
You may have read the recent news about the changes to Google PPC, if not check it out here and if you use PPC then you really need to take note.
Fundamentally the changes recognised the ever growing mobile and tablet users and the way they use internet search. Google has made the distinction between desktop, tablet and mobile for at least the last year and now they are going to simplify things by insisting you bid for mobile search traffic separately from tablet and desktop.
9th January 2013
Posted by Nick Charles
2012 was another year when Ecommerce continued to lead the high street by attracting shoppers and increasing retail sales particularly for those businesses that are actively embracing the digital world. With a worldwide economic downturn affecting the spending ability of everyone except the super-rich for the past 5 years, any growth in a market except perhaps debt recovery is remarkable. Ecommerce retailers have been a part of a UK growth in the sector of 93% over the past 5 years which is an indication of where the future lies.
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