15th December 2009
Posted by Pete Williams
Our blog post about “the mega footer” is the number one result when searching for 'mega footer' on Google. As a result, it is one of our most popular blog posts and reflects the people’s interest in this particular navigation device. Indeed most of our clients have been asking to have mega footers added to their sites and we are currently doing a couple of redesigns to do just that. This tool is particularly useful for ecommerce sites that want to keep a clear division between product listings and supporting information.  
 
2nd December 2009
Posted by Pete Williams

With the ever increasing pressure on marketing budgets and the demands of senior management to prove return on investment for digital developments, it is essential that suitable measurement tools are in place. We’ve recently started using the Google Website Optimizer tool which totally eliminates the guess work in demonstrating the success of digital developments. The tool is free to use and simple to implement which makes it the perfect way to prove ROI.

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